The campaign objective was to reveal facts and create awareness of the risks associated with nuclear energy. The aim was to encourage people to vote in 2012 against more nuclear power plants beeing built in Switzerland in the future.

300 different, geo targeted outdoor posters, 142´000 Mailings, a nation-wide flashmob with hundreds of people falling to the floor and only 12 hours later the the first Swiss Viral reaching 1 Million views!