HÜRLIMANN BIER
HÜRLIMANN BIER
HÜRLIMANN CULTURAL HERITAGE “BESSER WIRD’S NÜME”
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360º INTEGRATED CROSS MEDIA CAMPAIGN | BRANDING | BRAND TRANSFORMATION
Greater. Better. More quickly. Higher. Hotter. Healthier. More beautiful.
All glittering superlatives on the wayside of an endless highway to the next, better thing. Better careers, better sex, better friends. The beer world is a brilliant example of this bankrupt philosophy. But why exactly do we have to squeeze cocoa flavor into good beer now? Why do good things better? The relaunch of the Hürlimann brand is based on this simple basic idea. Hürlimann was a good beer 180 years ago and will therefore not be improved in the future - we promise. Hürlimann. “Besser wird’s nüme”(It won't get better).
Case-Film
PROTECTING THE CULTURAL HERITAGE OF ZURICH.
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THE 360º CAMPAIGN
The campaign is devoted entirely to the origins of Hürlimann: Zurich. At besserwirdsnüme.ch people could propose, vote and protect exactly what the city is all about, cultural heritage like the "Silver-Beefy", "André’s Yank-Car-Taxi" or the "Hole-in-the-table-from-the-Strauss". Specially targeted digital advertising, on social Media and regional news channels, posters and print ads drew attention to the Hürlimann initiative. The submitted proposals were discussed and evaluated by the people at the regulars' table and on social media. And the most popular ideas were ultimately protected by Hürlimann. So that Zurich remains Zurich. Check out.
BESSER WIRD’S NÜME.
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THE RE-BRANDING
The Hürlimann redesign is more a review. Why design a new logo when the old one was already good? That's why we went back to the old Hürlimann Logo when redesigning the new CI/CD.
